Leading in Modern Organisations Essay Example | Topics and Well Written Essays - 2000 words

Leading in Modern Organisations - Essay Example al leaders, for instance, operate within the cultures of their organisations conforming to current standards, regulations, and guidelines; on the other hand, transformational leaders transform their culture by learning it and afterward restructuring it with a fresh goal and a transformation of its collective norms, beliefs, and principles. Successful organisations nowadays necessitate leaders’ strategic and calculated judgment, and ability to develop a culture. Strategic judgment facilitates the formation and growth of an image of an organisation’s prospect. The goal can materialize and progress as the leader builds a culture that is committed to strengthening that goal (Kouzes & Posner 2007). The organisational culture is the context within which the goal occurs. Consequently, the goal may establish as well the features of the organisational culture. Transformational leaders have been distinguished by independent traits referred to as transformational leadershipâ€℠¢s 4 Is (Northouse 2010). These four elements involve (1) individualised consideration, (2) intellectual stimulation, (3) inspirational motivation, and (4) idealised influence (Northouse 2010, 176-180). Transformational leaders incorporate ingenious thinking, determination and force, perception and understanding into the necessities of other people to build the foundation for a strategy-oriented culture for their organisations. On the contrary, transactional leaders are distinguished by conditional incentive (Bass 1990). Basically, transactional leaders facilitate transactions or arrangements with their subordinates, specifying what the subordinates will gain if they perform well or commit mistakes. They operate within the current culture, orienting their judgments and behaviours based on the existing... This essay stresses that the ideas of a leader thus serve an integral function in building not just the prospect for him/herself, but also the future for the organisation. Organisational culture emerges mostly from its leadership at the same time as organisational culture can also influence the growth of its leadership. Successful organisations nowadays necessitate leaders’ strategic and calculated judgment, and ability to develop a culture. Strategic judgment facilitates the formation and growth of an image of an organisation’s prospect. This paper makes a conclusion that leading modern organisations requires much more than the ability to raise positive thoughts and feelings among followers, even though this is an integral component. Moreover, it is much more than guiding the organisation, even though this, as well, is important. While the practices or outcomes demanded of organisations become more flexible and less predetermined, leadership turns out to be more and more complicated because another point of reference or approach is needed. Leaders of modern organisations should be focused on forming and steering dynamic mechanisms of measures, judgments, and actions. The training of leaders who have the required abilities may be a challenging mission, but still achievable. What seems to be needed is acknowledgment of leadership’s organisational function and structure of training and development programmes purposely adjusted to that function.

Segmentation Targeting And Positioning Of Nestle Marketing Essay

Segmentation Targeting And Positioning Of Nestle Marketing Essay Nestles promising to providing quality products to Singapore people. dates back more than 90 years ago trading MILKMAID condensed milk by Anglo-Swiss Condensed Milk Company. After the some years it has been provided in Singapore for Singaporeans, Nestlà © has won the trust of Singaporeans for being a food maker with the maximum safety and quality measurement with this products.   Nestlà © started its business and operation in Singapore in 1912 and has become successful in this country, largely as a net result of its operating principles. These seek primarily to:- Offer Singaporeans the mostly safety and quality measurement in our food and beverage products in Singapore. Nestle Utilized the most new and up-to-date advance technology and its accounted science-based experienced in the manufacture of milk food products. Nestle takes its broad responsible partner as a corporate citizen member by availability in community and social projects that contribute to the speedy development of the country. Nestlà © brands are household names in Singapore and very well-known company. These include MILO, NESCAFÉ, MAGGI, NESTLÉ NESVITA OMEGA PLUS ACTICOL, KIT KAT, PURINA, FRISKIES and many of other market competitors in their product categories.   Segmentation, Targeting   Positioning of  Nestle. Executive Summary Nestle is global company of milk products and nutrition, chocolates, beverage, catering  and  many  type  of  confectionary  goods.  It  has  its  millions  of  customers  worldwide. Today  Nestlà © Singapore Limited is on good positioned to grow through its business policy of  constant  innovation  and  renovation,  concentrating  on  its  core competencies and commitment to better and high quality, with the aim of availability to the  best quality food to the people of Singapore. In the report we have brought a  discussion about the marketing segmentation of Nestle, their target  market and positioning strategy in Singapore. The way Nestle chooses its different core customers different needs with a better way and how it fulfilled satisfaction its consumers by making greater  facilities by the aggregate of different products or marketing mixes is shown in market segmentation of Nestlà ©. In the area of market viewing we have talk ing how Nestle have made many segments and decided to expand their whole business in whole Singapore. In the end of this we have talking how Nestle available to the customers point more Efficiently and effectively comparing with their other manufacture competitors in the highly challenging food beverage market of Singapore by making  differentiation of target Users and customers. Nestle is the biggest nutrition and foods company in the globe, established his headquarter in Vevey, Switzerland. The journey of Nestle begins with Henri Nestlà © developed the first milk food for early in 1867, and saved the life of a neighbors child. This man makes a food for the needy babies who are not able to take mothers feed can use food as an alternative food. Henri Nestle left his job in 1875 but the Nestle was going on a top speed. In the coming year the Nestlà © company introduced condensed milk, so that the company became direct and strong rivals. After that the company was joined in 1905 with the a firm named Anglo-Swiss Milk company which was established by two  brothers  named  George  Page  and  Charles  Page.  The  firm  reenter significantly during the First World War  though it fall in debt, a banker provide facility and help it to less its debt. After the 2nd World War  , the company eventually increased its providing beyond its firsty c ondensed milk and infant formula  products. The 1920s saw Nestlà ©s first enter into new products, with chocolate the  Nestlà ©s  second  big important  activity. Nestlà ©Ã‚  felt the effects of World War II  immediately. Profits decreased from US$200 lakhs 1938 to US$60 lakhs in 1939. But after the World War II was the starting of a dynamic phase  for Nestlà ©. Growth speeder and companies were taken. At this time the company operates in 86 countries around the world and hired manpower around 283,000. Theoretical  Consideration Marketing  Strategies: The  Strategic  plan  provides  the  companys  overall mission and objective and new hpopes to achieve companys views. Through market segmentation, targeting and positioning the company takes decisions which customers it will provide and how. The company also makes designs a marketing mix made up of  factors under its control product, price, place,  promotion. Strategy of Nestle in Singapore:   Nestlà ©s required strategy is to cover only the developed area of Singapore. Thats why  they  are  doing  their  activities  in  main  and  metropolitan  cities  of  Singapore. They want to put babies and children healthy and ensure their  sufficient nutrition.  Thats  why  main and large range  of  their  products  are  baby  milk food  products. They also target new age generation to build a strong relationship by  providing various eatable products. In the information, we are going to point outs of Nestle is to segment, target the  potential customers and to positioning of their profitable products. Their  segmentations, targeting, positioning process are given below. Nestle want to change customers toward their products. Thats why they are offering  new  products  regularly.  They  also  provide  many  social competitions for babies to go their  mindset. In this report we are looking to focus of Nestle Singapore is to segment,  target  the  major  customers  and  to  position  of  their  profitable products. The relevant information is given below:- Market  Segmentation: The marketing concept asks for  understanding customers requirements and satisfying their  requirements and needs better than the others do. But many customers have different requirements and it hardly chance to satisfy all customers by treating them same just like. Market segmentation is the searching of part of the market that are not similar from other. Segmentation provides the firm to good satisfy the needs of its major customers. 1.  Clearer  understanding  of  the  requirements  and  needs  of  selected  customer  groups. 2. More effective positioning in this place. 3. Greater precision in selecting  promotional Transportation vehicles and techniques. Bases for  Segmentation: Users markets can be divided on the basis of these customer characteristics. 1. Geographic area 2. Demographic area 3. Psychographic area 4. Behavioral area Geographic: Nature: Nestlà © Singapore segmented its market for Nescafe Ice  depends on the geographic weather: warm hot and cold.   Nescafe Ice: A coffee which may be consume with ice. During warm season consumers making this coffee with normal, chilled or cold water mixing ice cube to  bring freshness in their body. Demographic Age: Nestlà © segmented market area for its main products based on the genration. For  the products Cerelac, Lectogen, Koko Krunch, Nido, Nestle divided the market area segment for new born baby and  children of different ages. Nido It is  nutritious milk specially makes for children 2 years onwards. It includes 25 minerals and vitamin D which helps childs growth. Cerelac : Nestle also provide cerelac for new aged baby. It contains milk and rice mixture for less than one  years baby. It fulfills babys proper nutrition in foods. Nesquick, Koko Krunch : above are chocolate milk for babies. Nesquick  and Koko krunch contain childs required growth. Its very sweet and delicious and also includes vitamin protein, mineral. Lactogen : Nestle Singapore brings full cream milk powder in the country. It gives baby required nutrition. Lactogen one is for childs whose age not more than 6months and lectogen 3 is for babies whose age  is below 1 year. Income : Nestle segmented their market based on customers earnings in an effective way. Occupation :  Nestle  segmented  the  market  based  on  their  users occupation. Nescafe classic : This product is for that type of persons those who work busy and hard and requireds more freshness. Both the male and  female who need more caffeine and this type of needs Nescafe classic is for them. Psychographic: Life  style  and  personality:  Nestle  Singapore  provides  KIT  KAT  these  people who really want to taste and enjoy chocolate. Nestle Nescafe 3 in 1 is for specially those users and customers who are really ingaged in activity and do not have more time. They can use by taking Nescafe 3 in 1.All the things are mixed sugar, milk and coffee. Behavioral Benefits Based on benefits Nestle Singapore segmented their market in an efficient way. So they make available Cerelac for those customers who want more  profit from the product. Cerelac includes  a high nutrition for babys whose age is less than 1 year. Two very important things rice and milk remain added in cerelac. On the other part, cerelac includes vitamin, more mineral and all major useful nutritious elements for babies.   Target Marketing: Market segmentation reveals the firms market opportunities. Then the firmsort  market  targeting  by  evaluating  the  many types  market  segments  and deciding which and in which quantity segments it will target.   Nestle examined the different type of market segments on the basis of  segment  size  and  growth,  segments,  structural  attractiveness,  and Nestle objectives and resources and decided to introduced their operation whole of Singapore country. Nestle distributes their target market because of having unique requirements and wants.  Nestle Singapore selected their  target market into two market coverage policy: Differentiated : Nestle also choose the differentiated marketing. He provides different product for many segments based on different ages, occupation, season and climate of Singapore. Nescafe 3 in 1 : Coffee for customers who are busy in life. Koko  Krunch,  Nesquick   :  Chocolate  milk  who  want  to  get  taste  of  real chocolate. Nescafe Ice : Cold coffee for the customer in hot and warm weather. Concentrated: Through concentrated marketing, Nestlà © earned a strong market position because of its very good knowledge of consumer requirement. In theniches  it  serves  and  special  reputation  it  acquires.  Nestlà ©Ã‚  specializes  in  producing baby foods. It offers nutritious milk powder Lectogen 1 for  babies whose age is less than 7 months and lectogen 3 for babies whose age is not more than 12month. It also make available baby nutrition cerelac for baby more than 12 months. Positioning Strategy: By  creating  product,  service,  channel,  people  and  image  differentiation  Nestle arrives the consumer touch point more easily, effectively efficiently in comparing with other competitors in the highly competitive food processing market. Product  Differentiation : Nestle brings a many of  product for target customers.   They make available 25 types of minerals in Nido for children. It also arranged Cereals  and  Lactogen 1  3  for  newly  born  baby  exclusively.   Now  the doctors says these products for childs to their parents for great maximum nutrition  Nescafe  is  a  product  which  contains  4  types  of  categories.  They  offer  Ã‚  Nescafe ice for hot and warm weather, They  provide  Maggi  including  Maggi  instant;  Maggi  2  minutes  which Includes and contain various minerals, vitamins and nutritions. Channel  Differentiation :  Nestle  reach  their  products  to  the  customersthrough  their  experienced  market  salesman  and  transportation.  So  that  their  Ã‚  products. are much easy to  their customers. Image  differentiation Nestlà ©s logo is  totally different from others competitors that are greatly choices by its users. For that way customer easily choose them in the  market which is another effective benifits for Nestle products. People differentiation The company has a large number of manpowers that are highly educated and trained. In Singapore, 400 employees are employed in market Company chairman; They are running this  business successfully for a long time. Service  differentiation Another  advantage  for  this  company  is  better  service for its respective users from its competitors. They provide 247  hot  line  service.  High  quality  checking  is  providing for  its customers. Its marketing dept. and public relation dept. are working for  finding out customers new needs and  response toward their nestle products. Positioning Statement Baby  Products To  babies  who  are  deprived  of  proper  nutrition,Nido,Cerelac,Lactogen are the very nutritious milk Product that provide you more use full nutrition different from any other brand because these includes different types of vitamin, mineral etc. GOOD FOOD for GOOD LIFE Conclusion The advent of consumer food products has brought an immense change in the field in the consumers food habit. Nestle has done well to adding its  customers  loyalty  operating  as  a  market  competitors  in  its industry. Nestle  is  one  of  the  largest  food  processing  company. Their products and quality mainly includes on their experience and efficiency.  Nestle provides quality that leads to good business growth and good development.It  has  segmented  the  market  based  on  certain  clustered  preferencesdeploying multi-stage segmentation approach to meet individual requirements of  the customers. Offering brand new products would also close its old products gaps to a great extend promise satisfaction and loyalty. In our report, we contribute to make available the segmentation, target marketing and  positioning  strategy  of  Nestle  and  suggest  some recommendations based on the marketing procedure.   IMC Stratgies PROMOTION Promotion activities perform a major role in re-launching any product. Addition in target market is make sure by personal selling. It adds persons in small stores describe the benefits to important customers about importance of milk in standard  packed form. Awareness performs the most important role. They should taste housewives on many places. Because they are the main servers of such kind of  nutritional diets to  their members of family. There are many promotional methods like personal sales, advertisements, sales  promotions, public relations etc.  but the method accepted by  Nestlà © for introducing  Nestlà © UHT Milk was advertising, outside printed media for advertising like, hording board, newspaper, posters outdoor etc.  Nestlà ©Ã‚  seeing the  old  customer  of  the  imported brands  and  potentials customers via its advertising promotions. In their advertisement, Nestlà © mostly focus the small kids who are the major  Ã‚  portion of our population and milk and such kinds of  Products  are  main  requirement  of  enhancing ability in  children  that  the  reason  Nestle launched  Nesvita  Milk  product especially  designed  for  younger  children  because addition of calcium diets in  routine diet chart is main  requirement. To remind the consumers about the nestle, Nestlà © also made some special platform for retailers and hold them on t heir shops and as make difference to other milk providing companies running in the country Nestle shows always attracting messages to feels customers that always drink milk but only I  real form . RE LAUNCHING large number of  competitors Nestle takes decisions to re-launch it product with different new packing. It was an opportunity for Nestle to control the market in that a way  that it will introduce. its all the discrepancies such as  shortage, inflation based pricings which given opportunity to the competitors to control the market. BELOW THE LINE Below the line includes following  mediums of advertisement. à ¢Ã¢â€š ¬Ã‚ ¢ Direct mail to users   à ¢Ã¢â€š ¬Ã‚ ¢ Outdoor  advertising à ¢Ã¢â€š ¬Ã‚ ¢Through Transit   DIRECT MAIL ADVERTISING It  is  any form  of  advertising  present  directly  to  the  new comers,  this can be  through the mail, fax, online computer services, sales personnels, retailers or  other means rather than through traditional mass  media. Leaflets/ flyers Nestle has distributes many types of leaflets, which inform information about Nestle Milk products, at different outlets. Folders / brochures Nestle distributes brochures of their product to their users through internet to make them inform of new research and innovations and products. This helps nestle in adding more customers. OUTDOOR Nestle expenses a big share of  their advertisement budget on the outdoor  advertisement in Singapore, which includes   à ¢Ã¢â€š ¬Ã‚ ¢Painted Billboards at different places à ¢Ã¢â€š ¬Ã‚ ¢MMT in various locations à ¢Ã¢â€š ¬Ã‚ ¢Vinyl Sheets located in public places à ¢Ã¢â€š ¬Ã‚ ¢ They have put on different themes of them, which are presenting different situations in which people  are  using  real  water.  According  to  the  NESTLE they  perform heavy outdoor advertisement to aware people about the presence of their product due to it is a product for which consumer never pre-determined plan to purchase it so to encourage them for the purchase of Nestle Milk Products they have to place billboards.  Beside  this  they rotate  the  posters  of  their  billboards  after  some months the reason for this is that users not interest in those themes when they see it for a longer time so when they exchange them and place the new different one that create the interest among the  people. TRANSIT ADVERTISING Transit advertising is a type of public places out of private media that adding bus and taxicab  advertising  as  well  as  posters  on  transit  places, Bus  terminals,  and Display at airports .Types of  transit advertising à ¢Ã¢â€š ¬Ã‚ ¢Inside cards in public transports à ¢Ã¢â€š ¬Ã‚ ¢Outside posters on Vehicles à ¢Ã¢â€š ¬Ã‚ ¢Terminal  posters at various locations à ¢Ã¢â€š ¬Ã‚ ¢Taxi / bus walls. Nestle 2010 Creating affordable access to protein [online] Available from: http://www.nestle.com/CSV/CSVinAction/SlideShows/essentialprotein/essentialprotein.htm Nestle 2010 Press Release [online] Available from: http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/NovartisMedicalNutrit http://www.nestle.com/Resource.axd?Id=602C42FE-04D6-4669-BEE1-1027492FE5E8 http://www.nestle.com/AllAbout/AtGlance/Introduction/Introduction.htm Vanhuele, M., Dreze, X., (2002). Measuring the Price Knowledge Shoppers Bring to the Store.Journal of Marketing. 66 (dhs), 72. Peter, J. P., Donnelly, J. H (2004).Marketing Management: Knowledge and Skills. 7th ed. China: McGraw Hill Book Co. 145. http://business.timesonline.co.uk/tol/business/movers_and_shakers/article6639144.ece?token=nulloffset=12page=2

Limb Transplants -- Modern Miracle or Future Frankenstein? :: Biology Essays Research Papers

Limb Transplants -- Modern Miracle or Future Frankenstein? We all know that transplants save lives. Liver, heart, renal, and other organ transplants are hardly controversial. But what happens when transplants do not save lives? What happens when they actually endanger them? At least twenty-one hands and arms have been transplanted since 1998 (and one in 1964) (1). Sure, the cosmetic and functional value of having a new hand could seem like a miracle to those without hands or arms, but do these benefits outweigh the risks? Limb attachments are not uncommon. Dr V Pathmanathan and his team, who transplanted a left arm onto baby Chong Lih Ying from her twin sister who had died at birth, had already performed over 300 such operations (2). The controversy occurs when the limb is not simply reattached, but is transplanted from one person to another. This is because limb transplant patients, like any other transplant patients, need to be given anti-rejection medication, immunosuppressive therapy (1), so that the body's immune system does not recognize the new limb's tissue as foreign and destroy it (3). In fact, Chong Lih Ying was the only limb transplant patient not to receive immunosuppressive drugs. Because her arm was transplanted from her twin, there was very little risk of rejection (2). As the name suggests, immunosuppressant drugs given to limb transplant patients greatly lower the body's immune system (4). This puts limb transplant patients at a much greater risk of cancer, infections, and other disorders (5), as has been the case in renal and liver transplants (6). Even with these drugs, the patient still has a great risk of rejection. Six weeks after Jerry Fisher's hand transplant, he had already experienced three episodes of rejection, a common and expected occurrence in limb transplant patients (7). To avoid rejection, and to regain functions of the limb, limb transplant patients must follow a strict regime of intense physical therapy. During the period immediately preceding his hand transplant, Jerry Fisher underwent a two-hour physical therapy session six days a week, as well as therapy exercises on his own every two hours (7). Even so, normal functions of the limb come slowly, and according to test results to date, a transplanted limb will never have the full function of a limb with which one was born (6). Transplant recipients must also undergo intense psychological therapy in order to view the hand as part of the self and not to associate it with the deceased body from which it came.

Nectar In A Sieve & Don’t Be Afraid Gringo

The relationship between core and periphery nations can be observed by looking at the experiences of the people in the books, â€Å"Nectar In A Sieve† by Kamala Merkandaya and â€Å"Don't Be Afraid Gringo† by Media Benjamin. In both the books Rukmani and Elvia narrate the changes caused by the various stages of capitalism brought by Great Britain in India and by the United States in Honduras respectively. The core periphery relations between these countries lead to many societal problems and these two women deal with these problems, especially the issues pertaining to land and education. In both Rukmani and Elvia's case land was the most important resource required for producing staples, which was used as a source of revenue and food. Education, in this context refers to the level of awareness people had about the influence of core countries on the peripheral nations and how the people viewed this dependency. Rukmani and her family lived under a feudalistic system and the arrival of the British tannery resulted in segregated industrialization in a rice farming village which led to family disintegration, abuse of power and land and to a minor decrease in feudalism. It also led to a shift from peasantry to proletariats. Elvia lived in a semi-feudalistic system in Honduras with highly unequal distribution of land and wealth. The whole of Honduras, including various institutions like the Government and the church were under the influence of the U. S who with their political and economic influence used Honduras for the extraction of resources and also for its own political security in the North American continent. In â€Å"Nectar In A Sieve† Rukmani was married to a tenant farmer called Nathan who worked on rice fields and earned his livelihood by selling his harvest to the landlord. He did not have his own land and so whatever he earned went towards paying for the rent on land. Most of the villagers there, including Nathan were tenant farmers who produced for their own basic needs and not for the market. The village put up a leather tannery in Rukmani's village whose arrival led to segregated industrialization and also to a change in feudalism. Rukmani and the whole village's life were affected, as their village became a â€Å"growing town† (Merkandaya 50) The tannery owners bought the land from the landlords and paid good prices for it. This segregated industrialization weakened the unification of the village and caused great turmoil for everyone, especially Rukmani and her family. It disintegrated her family by creating a need for her sons to go work in the tannery. The expansion of the tannery also led to a loss in user rights as many people, including Rukmani and her family was kicked off the land they used to live on for years, with nowhere to turn to. Thus they were forced to go to an urban city and become proletariats. Arrival of colonialism in the village led to capitalism, while keeping the feudalism intact. Though both systems worked simultaneously, capitalism slowly outdid feudalism as the tannery â€Å"grew and flourished and spread†(51), it got the power and became economically prosperous which allowed the expansion of the tannery. Capitalism in the village changed some of the villagers from peasants to semi proletariats as they started working in the tannery. On the other hand the cost of living went up and so did the level of poverty due to partial urbanization. The tannery extracted the resources using cheap and surplus labor and repatriated the profits for capitalistic accumulation and deprived the village of if. In â€Å"Don't Be Afraid Gringo†, Elvia Alvarado talks about the lives of the â€Å"campesinos† living in Honduras. She was a poor peasant living in a rural village and belonged to a very poor family that could never own land. Most of Elvia's life revolved around social work and helping the fellow campesinos who were facing harsh times due to the influence of the core. Elvia was proactive and resisted to changes brought about by the powerful elite of their society. So her primary job was to recover land which rightfully belonged to the campesinos but was in the hands of a few elite who were using it for their own benefit. Education as described later in the essay created awareness about the injustices done by the powerful elite and helped in her fight for recovering land for the campesinos. The campesinos depended on land, as it was the primary source of food and revenue. Staples produced in Honduras were exported to the U. S markets at very low prices. The U. S had also monopolized capital by bringing technology into Honduras but this was only being used to extract resources. This resulted in unemployment as automated machines as in the case of the banana companies replaced manual labor. Honduras was under a semi feudal mode of production with an unequal distribution of land. Although capitalism was present in urbanized areas, most of the land was under feudal control with peasants fighting for land which was taken away from them. The government did not â€Å"do anything to make the campesino's life any easier. â€Å"(Benjamin 25) The rural areas did not have god transportation and bringing the harvests to the markets was very difficult. Campesinos without land worked â€Å"as day laborers, either for a landowner or for another campesino†(Benjamin 20) for minimal wages. U. S using its influence on the Honduran government and the local elite extracted some precious resources like coal and precious gems and the profits associated with them were never reinvested in Honduras. The U. S also used Honduran land for maintaining regional security. Using Honduras strategic position in Central America, they established military bases and sent troops to Honduras to help government maintain internal control. The societal issue of education brought about by the core periphery relationships in both Rukmani and Elvia's life, in this context deals with the level of awareness both women and their respective societies have about the influence of core nations and their dependence on them. Although Rukmani was semi literate and could read and write, she was not well versed with what was happening around her. She was a very passive resistor and never offered any resistance to the development of capitalism. She foresaw the implications of capitalism by the arrival of the tannery and the dependency associated with it. Therefore she wanted to give all her children education because she knew education was the only thing that could make her children realize the effects of dependence on core. Her suffering along with the suffering of the other villagers shows the lack of awareness they had about the harmful effects of the British colonization. Elvia only received proper schooling till the second grade and so she was basically illiterate but she always had the inclination to learn. As she grew up, she became aware of the harmful effects of Hondurans' dependency on the U. S and how capitalism from the part of the U. S in Honduras was robbing the resources out of Honduras. Although she never had proper schooling, the eagerness to learn about the current affairs made her more and more inquisitive. Elvia took some courses with the church and then started working as a social worker that traveled to different places and created awareness about general issues pertaining to their lives and society. She also took some courses from the Agrarian Reform Institute, which greatly improved her writing skills. Later on in her life, when the church also influenced by the Honduran government that was under the influence of the U. S reduced the support to her group, she became independent and began educating and organizing the campesinos to fight for their rights. She began recovering land that belonged to the campesinos but was in the hands of the elite. Her knowledge of the Agrarian Reform Laws helped her fight with the government for the injustices done to the campesinos. She was thus able to recognize monopoly capitalism by the U. S as being the cause of poverty in Honduras. Looking at the argument presented in this essay it can be seen that both Rukmani and Elvia's lives were greatly affected by the effects of core periphery relations and they faced great problems with issues of land and education.

About Tjx Assignment

1. List and describe the security controls in place within TJX Companies. Ans: When security upgrades are made available, it’s because they’re necessary, not because software developers have thought up some great new software gimmick. Hackers are able to bypass the old systems too easily, so better security is needed to keep the hackers out. TJX ignored the need for better e-security, and even neglected to install one particular upgrade they had purchased. 2. What management, organization, and technology factors contributed to these weaknesses? Ans: Management: While one may not think of it as a weakness, the management’s reluctance to report the stolen laptop and the contents of the hard drive contributed to the difficulty in finding the laptop before the data was compromised. Organizations: VA operations should have limited the data accessible to the employees to only the data needed in order to effectively do this job. Lack of promoting the sensitivity of the data led to a careless attitude regarding the protection of the data. Technological: At a minimum the data should have been encrypted and password protected. As a practical measure, the laptop should have been protected at the BIOS level if that sensitivity of data was contained. 3. What was the business impact of TJX’s data loss on TJX, consumers, and banks? Ans: TJX faces consumer and bank class action lawsuits over the exposure of as many as 100m customer records as the result of a security breach that lasted for two distinct six-month periods between 2003 and December 2006. Hackers broke into a system that stored data on credit card, debit card, cheque, and return details in an attack blamed on a poorly secured wireless network in one of its stores. Subsequent credit card frauds have been traced to data swiped as a result of these breaches, and a number of arrests have been made. 4. How effectively did TJX deal with these problems? Ans: Not well enough. The $40. 9 million fund for the banks won’t nearly cover he banks’ losses, and I see too little info in the report about what exactly TJX is doing to prevent this from happening again. I see money being thrown at the problem, but management doesn’t seem to have a clear picture of a real solution. 5. Who should be held liable for the losses caused by the use of fraudulent credit cards in this case? TJX? The banks issuing the credit cards? The consumers? Justify you answer. Ans: Obviously TJX is responsible – their negligent behavior that made them vulnerable to the attacks. The banks and consumers can’t be held responsible – especially the consumers! If consumers were held responsible for attacks like this, we’d do away with credit cards, keep our money under our mattresses, and go back to making our own clothes and food and entertaining ourselves by telling each other stories as people did centuries ago! Then where would the banks and credit card companies be? That’s probably extreme, but so is expecting a shopper to pay for a huge corporation’s negligence and a hacker’s crime.

Rousseau - Justice essays

Rousseau - Justice essays Jean-Jacques Rousseau is without a doubt one of the most unique writers to have ever graced the earth. Throughout all of his writing he manages to interpret more aspects of daily life than any other writerphilosopher has ever done. When Rousseau experiences his first taste of injustice, this is the most astounding situation to have ever affected his life up to this point. From this point on Rousseau will be corrupted because of the false accusing that was place on him as a young child. In the early ages of Rousseaus life he was an unguided child trying to learn a trade to make a living. Being the son of a watch maker, Rousseau sought a higher purpose to his life. After sinking years of his life into apprenticeship, Rousseau felt that his trade was unfulfilling and empty. The last thing that Rousseau needed in his life was more controversy. However, out of the blue Rousseau gets accused of breaking Mme Lamberciers comb. For a young child being accused of a crime that you did not commit can be a very traumatizing experience. In my opinion one of the major turning points in Rousseau life was this situation. From this point on Rousseau lost his respect for most things right and just. Up to this point Rousseau has established the basic feelings and emotions to guide him throughout his life. If Rousseaus character ever had a flaw it would have to be arrogance. Also, Rousseau shows arrogance when trying to have an affair with Mme Basil who is a respected member of the Catholic Church. Mme Basil has made her oath to God to stay pure and not even Rousseau can break this trust. Throughout all of the experiences in Rousseaus life, he has blamed an evil action committed on the people or circumstances that have corrupted him. To many, Rousseau is seen as a forefather of psychology and sociolog ...

Drought Causes, Types, and Resources

Drought Causes, Types, and Resources Its been a while since youve seen  a chance of rain in your forecast... could your city be in danger of a drought?   Youll be glad to know that although a lack of rain or snow over a period of several days, or even a week, is unusual, it doesnt necessarily mean youre headed for a drought. Droughts are periods (typically several weeks or longer) of abnormally dry and  precipitation-less weather. How dry depends on the amount of precipitation thats normal for a locations climate. A common misconception of droughts is that theyre brought on by periods of no rain or snow. While this certainly can initiate drought conditions, oftentimes the onset of a drought is less noticeable. If youre seeing rain or snow, but are seeing it in lighter amounts a drizzle here and flurries there, rather than steady rain or snow showers this can also signal a drought in-the-making. Of course, you wont be able to determine this as a cause for weeks, months, or even years into the future. Thats because, unlike other forms of severe weather and  natural disasters,  droughts develop slowly from a build-up of small changes in precipitation patterns, rather than from one single event. Atmospheric conditions such as climate change, ocean temperatures, changes in the jet stream, and changes in the local landscape are all culprits in the long story of the causes of droughts. How Droughts Hurt Droughts are some of the most costly economic stressors.  Frequently, droughts are  billion dollar weather events  and are one of the top three threats to population in the world (along with famine and flooding). There are three main ways droughts impact lives and communities: Farmers are often the first to feel the stresses from drought, and feel them hardest. The economic impacts of drought include losses in the timber, agricultural, and fisheries communities. Many of these losses are then passed on to consumers in the form of higher food prices. In less developed countries, once crops fail, famine can become a major problem.   Social impacts include increased chance of conflict over commodities, fertile land, and water resources. Other social impacts include abandonment of cultural traditions, loss of homelands, changes in lifestyle, and increased chance of health risks due to poverty and hygiene issues.The environmental impacts of drought include loss in species biodiversity, migration changes, reduced air quality, and increased soil erosion. Types of Droughts While droughts can be defined in many ways, three main drought types are commonly discussed: Hydrological Drought.  Many watersheds experience depleted amounts of available water. Lack of water in river systems and reservoirs can impact hydroelectric power companies, farmers, wildlife, and communities. Meteorological Drought.  A lack of precipitation is the most common definition of drought and is usually the type of drought referred to in news reports and the media. Most locations around the world have their own meteorological definition of drought based on the climate normals in the area. A normally rainy area that gets less rain than usual can be considered in a drought. Agricultural Drought.  When soil moisture becomes a problem, the agricultural industry is in trouble with drought.  Shortages in precipitation, changes in evapo-transpiration, and reduced ground water levels can create stress and problems for crops.​ US Droughts While droughts dont often cause deaths in the United States, the  Dust Bowl  in the U.S. Midwest is one example of the devastation that can occur.   Other parts of the world experience long periods without rains as well. Even during  monsoon season, areas (such as Africa and India) that depend on seasonal rains will often experience drought if the monsoon rains fail.   Preventing, Predicting, and Preparing for Droughts Want to know how drought is affecting your neighborhood right now? Be sure to monitor these drought resources links: The US Drought Portal  - See how drought impacts your community.The National Drought Mitigation Center - Great details on the difficulties and successes of predicting droughts are available at the NDMC. US Seasonal Drought Outlooks - The National Weather Service provides predictions of the chances of drought across the United States. Updated by Tiffany Means

Understanding Communicative Competence

Understanding Communicative Competence The term communicative competence refers to both the tacit knowledge of a language and the ability to use it effectively. Its also called  communication competence, and its the key to social acceptance. The concept of communicative competence (a term coined by linguist Dell Hymes in 1972) grew out of resistance to the concept of linguistic competence introduced by Noam Chomsky. Most scholars now consider linguistic competence to be a part of communicative competence. Examples and Observations Why have so many scholars, from so many fields, studied communicative competence within so many relational, institutional, and cultural contexts? Our hunch is that scholars, as well as the contemporary Western societies in which most live and work, widely accept the following tacit beliefs: (a) within any situation, not all things that can be said and done are equally competent; (b) success in personal and professional relationships depends, in no small part, on communicative competence; and (c) most people display incompetence in at least a few situations, and a smaller number are judged incompetent across many situations.(Wilson and Sabee) By far the most important development in TESOL has been the emphasis on a communicative approach in language teaching (Coste, 1976; Roulet, 1972; Widdowson, 1978). The one thing that everyone is certain about is the necessity to use language for communicative purposes in the classroom. Consequently, the concern for teaching linguistic competence has widened to include communicative competence, the socially appropriate use of language, and the methods reflect this shift from form to function.(Paulston) Hymes on Competence We have then to account for the fact that a normal child acquires knowledge of sentences not only as grammatical, but also as appropriate. He or she acquires competence as to when to speak, when not, and as to what to talk about with whom, when, where, in what manner. In short, a child becomes able to accomplish a repertoire of  speech acts, to take part in speech events, and to evaluate their accomplishment by others. This competence, moreover, is integral with attitudes, values, and motivations concerning language, its features and uses, and integral with competence for, and attitudes toward, the interrelation of language with the other code of communicative conduct.(Hymes) Canale and Swains Model of Communicative Competence In Theoretical Bases of Communicative Approaches to Second Language Teaching and Testing (Applied Linguistics, 1980), Michael Canale and Merrill Swain identified these four components of communicative competence: (i) Grammatical competence includes knowledge of phonology, orthography, vocabulary, word formation and sentence formation.(ii) Sociolinguistic competence includes knowledge of sociocultural rules of use. It is concerned with the learners ability to handle for example settings, topics and communicative functions in different sociolinguistic contexts. In addition, it deals with the use of appropriate grammatical forms for different communicative functions in different sociolinguistic contexts.(iii) Discourse competence is related to the learners mastery of understanding and producing texts in the modes of listening, speaking, reading and writing. It deals with cohesion and coherence in different types of texts.(iv) Strategic competence refers to compensatory strategies in case of grammatical or sociolinguistic or discourse difficulties, such as the use of reference sources, grammatical and lexical paraphrase, requests for repetition, clarification, slower speech, or problems in addres sing strangers when unsure of their social status or in finding the right cohesion devices. It is also concerned with such performance factors as coping with the nuisance of background noise or using gap fillers.(Peterwagner) Resources and Further Reading Canale, Michael, and Merrill Swain. â€Å"Theoretical Bases Of Communicative Approaches To Second Language Teaching And Testing.† Applied Linguistics, I, no. 1, 1 Mar. 1980, pp. 1-47, doi:10.1093/applin/i.1.1.Chomsky, Noam. Aspects of the Theory of Syntax. MIT, 1965.Hymes, Dell H. â€Å"Models of the Interaction of Language and Social Life.† Directions in Sociolinguistics: The Ethnography of Communication, edited by John J. Gumperz and Dell Hymes, Wiley-Blackwell, 1991, pp. 35-71.Hymes, Dell H. â€Å"On Communicative Competence.† Sociolinguistics: Selected Readings, edited by John Bernard Pride and Janet Holmes, Penguin, 1985, pp. 269-293.Paulston, Christina Bratt. Linguistics and Communicative Competence: Topics in ESL. Multilingual Matters, 1992.Peterwagner, Reinhold. What Is the Matter with Communicative Competence?: An Analysis to Encourage Teachers of English to Assess the Very Basis of Their Teaching. LIT Verlang, 2005.Rickheit, Gert, and Hans Strohner, edi tors. Handbook of Communication Competence: Handbooks of Applied Linguistics. De Gruyter, 2010. Wilson, Steven R., and Christina M. Sabee. â€Å"Explicating Communicative Competence as a Theoretical Term.† Handbook of Communication and Social Interaction Skills, edited by John O. Greene and Brant Raney Burleson, Lawrence Erlbaum Associates, 2003, pp. 3-50.

Models of successful principal leadership Essay Example | Topics and Well Written Essays - 500 words

Models of successful principal leadership - Essay Example According to the author, â€Å"many successful leaders in schools serving highly diverse student populations enact practices to promote school quality, equity and social justice through: building powerful forms of teaching and learning; creating strong communities in school; nurturing the development of educational cultures in families; expanding the amount of students’ social capital valued by the schools† (Gurra p 372). Therefore this study opens a new horizon for potential researches. For example, it is possible to investigate leadership development among principals. At this stage occurs an idea of possible training programs’ involvement in the process of education and work of current and future principals. Furthermore it is necessary to fill in a research gap of leadership development among teachers. If to widen views on leadership development among teachers it will be possible to foster innovations and to make educational process more diversified and multi-sided. The author states: â€Å"In addition to engaging in a core set of leadership practices, successful leaders must act in ways that acknowledge the accountability-oriented policy context in which almost all work, including the market, decentralization and professional and management accountability† (Gurra p 372). The question: â€Å"how a principal can rich successful school leadership?† is very interesting to discuss. This research considers not leadership as the main object of investigation, but educational program itself. A real leader is considered as an individual who takes part in every aspect and does not miss anything. We understand that a leader should be sincere and open and his main goal should be to take part in school life and educational process. Moreover, we should consider underpinnings of principal leadership, which are oriented not on the leadership qualities of a separate

Batting Biofilms Assignment Example | Topics and Well Written Essays - 500 words

Batting Biofilms - Assignment Example If genes which are responsible for the formation of these adhering protein molecules are deleted the bacteria are unable to form biofilms. However, it is now proved that bacteria form biofilms after communicating with each other through signal molecules, for e.g. in P. aeruginosa the relevant signaling molecules are acylated homoserine lactones which each cell produces at a low level, when enough cells assemble the concentration of these compounds increases which in turn trigger the activation of certain genes, the mechanism is known as quorum sensing, which is critical for the formation of biofilms. Since biofilms formed by P. aeruginosa is responsible for causing cystic fibrosis pneumonia, i.e. they turn virulent (disease causing). algC gene is responsible to synthesize alginate, the gelatinous polymer that makes extracellular matrix. Thus, signaling molecules to control the genes that code for virulence. During stage 1 when the bacterial cells move or swim freely and arrange themselves in cluster in order to form a biofilm; Attack strategy is employed that coats the molecules and block or disrupt microbial arrangement or attachment. During stage 2- when the collected cells begin producing a gooey matrix; Attack strategy is employed which coat the surfaces with substances that interfere with the matrix production so that film is not formed. During stage 4- when chemical gradient arise and promote the coexistence of diverse species and metabolic states; Attack strategy is employed which delivers multiple antibiotics or disinfectants to undermine the varied survival strategies of biofilm cells. Microbiologists took a very long time to size up the microbes in the biofilm. Since the establishment of germ theory, in the late 19th century by Robert Koch, bacteria were envisioned as single cells that float or swim through some kind of watery

Tidal Power (School of Mechanical, Materials and Manufacturing Essay

Tidal Power (School of Mechanical, Materials and Manufacturing Engineering) - Essay Example There are approximately 20 sites over the world where tidal power can be generated. This energy is free, but it can be managed with any other power generation plant as it is available only for 10-12 hours per days when tides flows. Keywords: Tide, tidal, turbines, sluices, lock, embankments, tidal fences, tidal lagoons, tidal streams, Bulb turbine, Rim Turbine, Tubular turbine, Offshore Turbines, Vertical-Axis turbines and tidal barrages. One can easily say or predict that one thing happens every day twice, which is coming and going of tide in ocean (sea). This can happen because of gravitational force of the Moon and Sun at the same time rotation of Earth [3]. Because of tide huge of amount of water moves and harnessing it by some means can provide a great deal of energy. This energy supply is reliable and plentiful (forever) and renewable. The tides will continue to ebb and flow, and the energy is there for the taking. It gives a distinct advantage over other renewable sources that are not reliable and predictable, such as wind and solar energy. But the main concern is related to converting it into useful form of power (electricity) and that is not easy. Only around 20 sites in the world have been identified as possible tidal power stations [2]. Turbines: It is located in water passages which are designed to convert the potential energy of the difference in water levels across the barrage into kinetic energy in the form of fast-moving water and than later converted into rotational energy by the blades of the turbines and then into electricity by generators driven by turbines[1]. Different types of turbines used are Bulb turbine, Rim Turbine, Tubular turbine, Offshore Turbines and Vertical-Axis turbines [3][4]. The power available from the turbine at any particular instant is given by: Opening fitted with controlled gates (Sluices): It is designed to pass large flows

System Development of Disscusion Questions Assignment

System Development of Disscusion Questions - Assignment Example During system development, the members interact with users so that they can improve the system. The choice of criteria is entirely reliant on the user’s requirements in terms of system support. He gives a few requirements that have to be considered. Many users oftenly want to use different UML models in between modeling tools. In most instances, a mechanism is usually provided that ensures the language exchange that is structured by the MOF. The simplest way to do this is to determine the tasks performed by every actor. By doing so, actors are chosen in such a way that their behavior remains constant. In many cases, actors are comprised of humans, but in other cases, they consist of other systems as one’s system can interact with other systems such as a database system. In such an instance, choosing actors will based on their ability to function in such an interconnected system. Many users oftenly want to use different UML models in between modeling tools. How come it is not easy to apply multiple models of UML between tools of modeling? The reasons are technical in nature and one of them is the fact that XML attempts to solve tasks that are more complicated than simply exchanging the models of UML. In most instances, a mechanism is usually provided that ensures the language exchange that is structured by the MOF. The other reason is that the model does not have the required information to ensure a reliable communication network exchange among the modeling tools.

Ismg 2050 Assignment Example | Topics and Well Written Essays - 750 words

Ismg 2050 - Assignment Example For instance, I selected all the fields from the three tables. Then, I went ahead and put down California under the criteria section. As for the second query, I choose the VC data table as my preferred choice of data for my query. By following the same procedure as in query 1, I choose the query design from the create query menu. Then I went ahead and choose the violent robbery field from the table. I also choose the city table where I put down the states of Ohio and California on the criteria section. This enabled the query to only look for data in these two states only. Finally, I selected the totals from a design query, which allowed me to select which option I would like to compute. This included the sum, standard deviation, maximum and minimum totals under the group by drop down menu. For the third query, I used the city and property crime data tables. I selected the create query that set up a query design process. I then linked the two tables together and proceeded on selecting all the fields from the property crime table and the cities from the city data table. However, under the cities I put down the letters R and S for the criteria and or rows on the query. This then brought the desired results. Finally, in the fourth query I incorporated all the tables provided to come up with the results. First, I selected the design query from create menu and selected all the tables. I then proceeded in selecting all the required fields. In choose the city, the state, the property crime and violent crime

Mass Media's effect on children's behavior Essay

Mass Media's effect on children's behavior - Essay Example 7). Infants begin to interact with their family. The family sets the child's perception of a social environment; an environment which can later be altered when the child's exposure to mass media begins, or when the child starts going to school. As children develop intelligence, most likely, they tend to imitate the elders. Andrew Meltzoff discovers that as early as 9-month-old, an infant "can imitate very simple acts (for example, button-pressing to activate a noise-making toy) twenty-four hours after observing them" (qtd. in Shaffer 251; ch. 7). Similarly, a child exposed to various forms of mass media imitates whatever is there to see or hear. Mass media takes on different forms: newspaper, magazine, radio, movies, television, and the latest and fast-growing electronic media - the World Wide Web. Newspaper and radio are among the earliest forms of communication media; however, television is one of the most popular today. Almost every household in the world owns a television set. In 2004, a study by Frank N. ... Ecological systems model and mass media A number of theories on human development and the environmental influences have been published. Many of which cited that mass media have a certain effect on a child at a particular point of development. Shaffer states that Urie Bronfenbrenner's ecological systems model of human development is "perhaps the most detailed analysis of environmental influences that has appeared to date" (59; ch. 2). Fig. 1. Bronfenbrenner's ecological systems model of human development; rpt. in "Overview of Child Development" (32) Bronfenbrenner's ecological systems model of human development consists of microsystem, mesosystem, exosystem, macrosystem, and chronosystem. His innermost environmental structure, or microsystem, consists of the immediate contexts that a child actually experience (qtd. in Shaffer 59). It is the surroundings where the infant is first exposed to; this involves the family, playmates in the neighborhood, and later expands to peers at the day care. Mesosystem refers to the "interrelationships among microsystems" (Shaffer 60; ch. 2). The strong emotional foundation that the family instilled will prepare the child with future relationship with the teachers and other children. Exosystem, on the other hand, consists of "settings that children never experience directly but may still affect their development" (Shaffer 60; ch. 2). This involves the parents' view towards their work. If the parents are no longer happy with their job and they let their offspring see it, the child's emotional growth might be affected. The macrosystem is a "broad, overarching ideology that dictates how children should be treated, what they should be taught, and the

Ismg 2050 Assignment Example | Topics and Well Written Essays - 750 words

Ismg 2050 - Assignment Example For instance, I selected all the fields from the three tables. Then, I went ahead and put down California under the criteria section. As for the second query, I choose the VC data table as my preferred choice of data for my query. By following the same procedure as in query 1, I choose the query design from the create query menu. Then I went ahead and choose the violent robbery field from the table. I also choose the city table where I put down the states of Ohio and California on the criteria section. This enabled the query to only look for data in these two states only. Finally, I selected the totals from a design query, which allowed me to select which option I would like to compute. This included the sum, standard deviation, maximum and minimum totals under the group by drop down menu. For the third query, I used the city and property crime data tables. I selected the create query that set up a query design process. I then linked the two tables together and proceeded on selecting all the fields from the property crime table and the cities from the city data table. However, under the cities I put down the letters R and S for the criteria and or rows on the query. This then brought the desired results. Finally, in the fourth query I incorporated all the tables provided to come up with the results. First, I selected the design query from create menu and selected all the tables. I then proceeded in selecting all the required fields. In choose the city, the state, the property crime and violent crime

Jehovah Witness Essay Example | Topics and Well Written Essays - 1250 words

Jehovah Witness - Essay Example Founded in the year 1874, the teachings and beliefs on the church Adventist theological teachings were adopted into the Watchtowers teachings (Garraty and Carnes, 92), and has two magazine publications the WATCHTOWER and the AWAKE! (King, 443). The bible used by the Jehovah witness is known as the- new world translation, this bible version is different from other bibles in two different verses, John 1:1; 8:58 and Hebrews 1:8, though there are other different passages that have been adopted to support Jehovah Witnesses doctrines. Jehovah witness is a Christian sect with distinctive religious practices and rituals that appear to be dissimilar to other Christian churches and organizations; therefore, this paper therefore explores the practices of this Christian sect in comparison to the Baptist church in south Florida. This is a very controversial and aggressive religious group in south Florida, which bans pursuit of higher education amongst their members, and instead encourages evangel istic activities. In addition, the group only allows marriages amongst fellow members of the group and practices door to door campaign of their teachings and amongst the members, and it is only the younger members of the group who do a lot of this work. Jehovah witness is also known as the Watchtower Society has the following theological beliefs, practices and rituals such as they ban their members from celebrating any holidays and birthdays. Their members are banned from taking part in flag salutes, engaging in civil duties, participating in politics or engaging in war like activities. Furthermore, members are not allowed to transfuse blood, allowed to make minimal contact with people, who are non members of Jehovah Witness, even if it is their family and friends and also avoid contact with former members of the sect. Members of the Society are also not allowed to pursue higher education or limited pursuit of higher education; they outlaw critical thinking and arguments. Literature materials which are written by members are banned if such pieces of materials are deemed as being critical of the society or if the materials paint the society in a bad light. Non members of the Jehovah Witness religious group are banned from attending churches sermons and prayers, in addition, the members are not allowed to undertake religious broadcasting, instead they have to perform house to house proselytizing (Gruss 296). Comparison between Jehovah witness and the Baptist church in south Florida Jehovah witness in south Florida inserted the name Jehovah to replace the word God, and that Jehovah alone is the Father. Conversely, in other mainstream churches such the Baptist they draw their beliefs form the Roman Catholic of the Holy Trinity- the Father, the Son and the Holy Spirit. Secondly, the Watchtower believes that Jesus is the created Archangel whereas the Baptist believes that Jesus is not a creation, He is the most high- the Almost God. In the scriptures of the Baptist bible, this is proclaimed in Revelation 1:7-8, 17, 18, 2:8, 22:12-13, 20 Isaiah 9:6; 44:24, 48:12 John 1:3 Hebrews7:3 and John 1:3. Jehovah Witness believes that it is Jehovah who raised Jesus from death in a form that is angelic and without the human body. Baptist’s on the other hand believe that on the third day after his death, he resurrected from the dead in a physical human form, shown in the books of Luke 24:39 Acts 17:31, John 2:18-22 and Philippians 2:5-11. Jehovah Witness believe that the Holy Spirit is a servant of God and the Holy Spiri

Gender Inequality: Causes and Impacts

Gender Inequality: Causes and Impacts Research Paper:  Gender Inequality For many centuries, men have been the dominant gender and women have been the minority. Men were the breadwinners† and women just stayed home and took care of the housework and children. Women barely had any rights. Their husbands could abuse them and get away with it easily. Fortunately, over a period of time, things have slowly changed. However, this is still a very serious and widespread problem. Women are still at the bottom of the chain. What was the cause of this inequality and what will be the consequences if this problem continues to linger? Gender inequality, in my definition, is the unequal and biased treatment between the two sexes. I strongly believe that the unequal treatment of women is something that should have stayed in primitive times. We are in the present now and we are far more advanced than we ever were and yet we are old school in our thinking of how men and women should be treated. I can strongly identify with gender inequality because many of my closest friends have faced it or still face it. Materialist theories define gender inequality as a result of how men and women are tied to the economic structure of society. They believe that womens role as a mother and wife are devalued by society and deny access to highly respected public opportunities. Gender inequality is definitely something that we often take for granted; it is accepted and seems so normal in society. These differences often seem invisible to us even though it happens in our everyday life in everything from employment and education to polit ics and the media without us being aware of it. Before we look at the gender inequalities in paid employment, it is vital to look at unpaid labor and the discriminations that women face. History has shown us that the roles and responsibilities for men and women were already chosen for them. In the United Kingdom, there was a trend of male dominance in employment until World War II where women gained male-orientated jobs for the first time whilst the men fought in the front line. Before this, the males were often the breadwinners and therefore provided for their family. On the other hand, the females were more inclined to be involved in unpaid labor often labeled as housewives who performed chores around the family home and looked after the children. You could apply Leslie Feinberg’s theory to this as back then it was just accepted and seen as the way of life for men and women. It was found in a study in 2006 that on average ‘women spent 180 minutes per day on housework; that’s 78% more time than men who spent only 101 minutes per day.’ This reveals that even in current society women are still accepted to partake in unpaid labor through housework rather than be in employment and this reflects the past in the United Kingdom. A very good example of this are the employment rates in the UK as it was around 79% for men and 70 % for women which has remained unchanged since 1999. (Office of National Statistics, 2008). It has to be said that in recent times, the division between males and females is less evident but inclination towards male dominance in employment is still shown. It was reported that the gender pay gap in the UK is one of the highest in Europe: women who work full-time earned 17% less per hour than men and women working part-time earned 39% less per hour than men working full-time. (Office of National Statistics, 2008) In the United States, the average working woman earns only 77 percent of what the average working man makes. However, women’s place in society and in employment has improved greatly since the Equal Pay Act of 1970. Over the years, there has been an increase of women in the workplace with women working in a larger number of senior positions. This reveals that even though there have been improvements in some areas, men often still have the upper hand in employment. Today, this gender inequality is accepted in society which reveals a strong unfairness against women in employment. Men and women still follow very different career paths. Men are much more likely than women to be employed in skilled trades whereas women are more likely than not to be forced into working lower paid labor jobs such as cleaning. ‘Women tend not to put their whole bodies into engagement in a physical task with the same ease and naturalness as men’ (Young, Iris. M, 207). There is the national organization for tradeswomen called ‘Women and Manual Trades (WAMT) who support training women to wo rk in plumbing, building and electricians for example. As well as this, they address the problem of low female representation in such work. Although there are organisations such as the WAMT who support women working in skilled trades the likeliness of women to partake in such a job is still very low and shows little improvement. This, yet again, reveals the strong dominance of men in employment worldwide. The notion of being a female is considered to have more challenges than male within the mass media. There is an unbalanced and stereotyped representation of women in the media and a lot of the time they are dominated by men in their roles. Gender inequalities traditionally were greatly enforced in media output with women being used in advertisements to sell anything from cars to tobacco. As well as this, women were often portrayed as ‘sex objects’ in the media, especially in the 1980’s when men’s magazines were first distributed. This still happens in rec ent times as women are displayed in the magazines mostly for male entertainment which is a major gender inequality as it uses the objectification of women. As well as this, women often feel insecure and are forced to impress men by copying what they see in the magazines. This happens in most of the media from the magazines and newspapers to advertisements in television they are such powerful forces which influence society to a great extent. Furthermore, women in more contemporary media are still sexualized and the men still look at women in the same way as before. It was discovered in the late 1990’s that ‘44% of music videos contain sexual imagery. Women are far more likely than men to be presented in provocative or revealing clothing and sexually objectified.’ This links to female stereotypes and sexualization which are abused in this present day in media especially with the rapid growth of the internet in recent years often through sexual images of women linke d to the sex industry such as pornography being easily accessible on the internet which often depicts women as mere entertainment for men. The nature of pornography is a prime example of the sexualized representation of women in society. Gender inequality is not an issue that can be resolved within a day or two, and reaching our final goal of equality is not going to be an easy step, all we can do is break it down into many factors and give it time to pay off. First part of our resolution is educational wise, which is basically teaching our young ones counter gender stereotypes from kinder-garden, and holding on to these beliefs all the way till college. This can be done by showing both sexes that there aren’t any male or female biased sports, there isn’t a major that a girl shouldn’t get into because it’s a â€Å"man major†, those stereotypes should be totally eradicated from all new generations. Another part of our resolution is promoting equality in the labor fields; maybe have a long lasting initiative to promote equality in all labor fields. Some people might say that women cannot perform many jobs that men do like construction working, well during WW2, women were the only ones doing these â€Å"men jobs† while all the men were gone to fight in the war. Another possible way to resolve our issue is through celebrities and TV. Nowadays, everyone’s role model is a Hollywood star, a singer, a model, so basically a celebrity. Why don’t we make these celebrities indirectly implant the idea of equality in our human brains, why don’t they show us that males and females are capable of doing the same jobs and quests and that segregation is not needed. Again, I repeat that this won’t be an easy process and it might take a very long time but at the end of the day, gender inequality is a very big issue and it has to be resolved sooner or later. Humanity requires both men and women, and we are equally important and need one another. So why are women viewed as less than equal? These old attitudes are drilled into us from the very beginning. We have to teach our boys the rules of equality and respect, so that as they grow up, gender equality becomes a natural way of life. And we have to teach our girls that they can reach as high as humanly possible. We have a lot of work to do, but we can get there if we work together. Unless women and men both say this is unacceptable, things will not change. With determination, commitment and strong belief, we can achieve our goal.

How MTV Maintains Its Dominance Essay -- essays papers

How MTV Maintains Its Dominance Music Television, a basic cable service known by its acronym MTV, remains the dominant music video outlet utilizing effective marketing and competitive business practices throughout its nineteen year history. The creation of the "I Want My MTV" marketing campaign and use of the campaign throughout the 1980's helped the cable outlet secure a substantial subscriber base. MTV dealt with competition from cable mogul Ted Turner's Cable Music Channel by creating a fighting brand, sister cable service VH-1, along with facing challenges by numerous other music video programming services. Through exclusivity agreements with record labels for music videos and limiting access to cable systems owned by MTV's parent company, MTV exercised anticompetitive and monopolistic means to fend off competition. From its launch, MTV successfully applied these marketing and competitive business practices. The board of the Warner - AMEX Satellite Entertainment Company (WASEC), a partnership between Warner Communications and American Express, gave approval in mid-January 1981 for the creation of a cable service that would broadcast music videos . Music videos, song length visual depictions used in the promotion of a musical act's latest release, were already popular on European television since the mid 1970s. A deadline of August 1, 1981 was set for the launch of this new cable service as programs featuring music videos were beginning to appear on cable outlets such as Home Box Office and USA Network. The set-up and programming of the entire operation was to be established in approximately six-and-a-half months. Bob Pittman, a WASEC programming executive with a background in radio, wanted to ensure the new music video outlet delivered programming that appealed to its target audience of twelve to thirty-four-year-olds. This age demographic was both desirable and difficult for advertisers to reach as young adults typically did not watch much of what television offered at the time. He determined that, with little exception, the cable service would have no distinguishable programs. Video upon video would be presented by on-air personalities dubbed video jockeys, veejays for short, who would also provide entertainment news and conduct artist interviews. The absence of scheduled programming was, as stated by Tom McGrath in MTV: The Maki... ..., Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 47. Ibid., p. 53. Ibid., p. 47. Ibid., p. 48. Ibid., p. 48. Ibid., p. 50. Banks, Jack. Monopoly Television: MTV's Quest to Control the Music. (Colorado: Westview, 1996), p. 34. McGrath, Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 62-63. Ibid., p. 80. Ibid., p. 80. Ibid., p. 81. Ibid., p. 81. Ibid., p88. Ibid., p. 88-89. Ibid., p. 89. Ibid., p. 124. Ibid., p. 124. Ibid., p. 125. Ibid., p. 125, 129. Ibid., p. 129. "Ted Turner Turns off the Music." The Economist. 8 December 1984: 77. Ibid. Ibid. Ibid. Denisoff, R. Serge. Inside MTV. (New Jersey: Transaction, 1988), p. 155. Ibid., p. 155. Ibid., p. 155. Ibid., p. 156. Bibliography: Banks, Jack. Monopoly Television: MTV's Quest to Control the Music. Colorado: Westview, 1996. Denisoff, R. Serge. Inside MTV. New Jersey: Transaction, 1988. McGrath, Tom. MTV: The Making of a Revolution. Pennsylvania: Running, 1996. "Ted Turner Turns off the Music." The Economist. 8 December 1984: 77. How MTV Maintains Its Dominance Essay -- essays papers How MTV Maintains Its Dominance Music Television, a basic cable service known by its acronym MTV, remains the dominant music video outlet utilizing effective marketing and competitive business practices throughout its nineteen year history. The creation of the "I Want My MTV" marketing campaign and use of the campaign throughout the 1980's helped the cable outlet secure a substantial subscriber base. MTV dealt with competition from cable mogul Ted Turner's Cable Music Channel by creating a fighting brand, sister cable service VH-1, along with facing challenges by numerous other music video programming services. Through exclusivity agreements with record labels for music videos and limiting access to cable systems owned by MTV's parent company, MTV exercised anticompetitive and monopolistic means to fend off competition. From its launch, MTV successfully applied these marketing and competitive business practices. The board of the Warner - AMEX Satellite Entertainment Company (WASEC), a partnership between Warner Communications and American Express, gave approval in mid-January 1981 for the creation of a cable service that would broadcast music videos . Music videos, song length visual depictions used in the promotion of a musical act's latest release, were already popular on European television since the mid 1970s. A deadline of August 1, 1981 was set for the launch of this new cable service as programs featuring music videos were beginning to appear on cable outlets such as Home Box Office and USA Network. The set-up and programming of the entire operation was to be established in approximately six-and-a-half months. Bob Pittman, a WASEC programming executive with a background in radio, wanted to ensure the new music video outlet delivered programming that appealed to its target audience of twelve to thirty-four-year-olds. This age demographic was both desirable and difficult for advertisers to reach as young adults typically did not watch much of what television offered at the time. He determined that, with little exception, the cable service would have no distinguishable programs. Video upon video would be presented by on-air personalities dubbed video jockeys, veejays for short, who would also provide entertainment news and conduct artist interviews. The absence of scheduled programming was, as stated by Tom McGrath in MTV: The Maki... ..., Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 47. Ibid., p. 53. Ibid., p. 47. Ibid., p. 48. Ibid., p. 48. Ibid., p. 50. Banks, Jack. Monopoly Television: MTV's Quest to Control the Music. (Colorado: Westview, 1996), p. 34. McGrath, Tom. MTV: The Making of a Revolution. (Pennsylvania: Running, 1996), p. 62-63. Ibid., p. 80. Ibid., p. 80. Ibid., p. 81. Ibid., p. 81. Ibid., p88. Ibid., p. 88-89. Ibid., p. 89. Ibid., p. 124. Ibid., p. 124. Ibid., p. 125. Ibid., p. 125, 129. Ibid., p. 129. "Ted Turner Turns off the Music." The Economist. 8 December 1984: 77. Ibid. Ibid. Ibid. Denisoff, R. Serge. Inside MTV. (New Jersey: Transaction, 1988), p. 155. Ibid., p. 155. Ibid., p. 155. Ibid., p. 156. Bibliography: Banks, Jack. Monopoly Television: MTV's Quest to Control the Music. Colorado: Westview, 1996. Denisoff, R. Serge. Inside MTV. New Jersey: Transaction, 1988. McGrath, Tom. MTV: The Making of a Revolution. Pennsylvania: Running, 1996. "Ted Turner Turns off the Music." The Economist. 8 December 1984: 77.

Ethical Issues in Social Work Essay example -- Papers

Ethical Issues in Social Work I will provide practical help for new social workers to help them understand and deal with ethical issues and dilemmas which they will face. There are many ethical issues which are important to social work, but I feel that these are all covered by the care value base. The care value base Was devised by the care sector consortium in 1992, this was so that the workers in health and social care had a common set of values and principles which they would all adhere to. It is important because for the first time the social care sector had a clear set of guidelines from which ethical judgements could be made. The care value base is divided into 5 elements - The care value base covers - Equality and Diversity - Rights and responsibilities - Confidentiality - Promoting anti Discrimination - Effective communication Equality and Diversity Carers must value diversity themselves before they can effectively care for the different races, religions and differently abled people they will come across in their caring profession. Diversity is where there are many different kinds of people living in a community together. This means that in a set environment there will be black, Asian, gay, straight, differently abled people living together in a community. Discriminatory prejustice must be able to be recognised by the carer, for example, if a woman is being discriminated against in a care home, or treated differently in a hospital setting, the carer must be able to recognise that this behaviour is happening, and inform a higher power, or go through the complaints procedu... ...es. The ethical issues surrounding this Act is who’s rights are more important, the right of the parent to have their child with them, or the right of the child to live happily and without fear of abuse. This also applies to schools The Data Protection Act of 1998 means that service users have a right to keep private information confidential, but it also means that they have a responsibly in relation to the rights of other service users. The confidentiality must be kept within certain borderlines, and can be broken when other service user’s rights come into conflict. Certain information may need to be passed to a senior member of staff when there is someone in danger. This relates to ethical issues as it is difficult to decide when confidential information should be shared, as described in my ethical dilemma above.

Eveline Analysis

Ashley Carey ENC 1102 MW 12:30- 1:45 8/29/12 After reading â€Å"Eveline† by James Joyce I would say I was not overall shocked with the outcome of her not leaving. Throughout the story I could tell that Eveline was unsure of herself and of what she wanted. She couldn’t decide between running away to Buenos Aires with her lover, Frank or staying to make sure her family is looked after. I felt that her age is a significant factor of her choice of staying in Dublin.She didn’t understand herself enough because she didn’t experience life to see how she deals with difficult life changing situations. I felt like her choice shows herself to the audience. She could have chosen to go with Frank and come off to some readers as â€Å"following her heart†, maybe â€Å"selfish†, â€Å"thinking about her future and what she desires in life and in her heart†, â€Å"not caring for her family†.I personally feel like her decision to stay was a mor e â€Å"comfortable† decision for her and she wasn’t taking risks and was thinking about the love for her family and siblings and not wanting them to get hurt in anyway. If her mother hadn’t told her before she died to keep the home together as long as she could, I felt that Eveline would have ran away with Frank not feeling guilty when she left; That she didn’t do the one thing that her mother asked of her before her death.

Application of Clinical Psychology

Application of Clinical Psychology Jennifer Simpson Psy-480 March 4, 2013 Application of Clinical Psychology Introduction Winona Ryder is famous for more than the movies that she starred in over the years. News reporters gathered to gain more information in regards to this famous actress gone astray. In 2001 Ryder made the news for something that was not entertaining but gained quite a bit of public knowledge. The actual incident was only part of the information that the public was curious about.The treatment and the reasoning for the off behavior were desired in order to better understand the issue that had haunted Ryder. Ryder is known as a kleptomaniac and her struggle became public after she was arrested for the theft of thousands of dollars in merchandise from Saks Fifth Avenue. Brief Overview: Wynona Ryder Arrested in 2001 and charged with grand theft and burglary, Winona Ryder reportedly has had previous shoplifting accounts as well (Meyer, Chapman, & Weaver, 2009). Her tumult uous childhood experiences (bullied for her appearance) accompanied with hippie-like parents caused Winona tremendous unease.According to Meyer, Chapman, and Weaver (2009); â€Å"Eventually, her parents removed her from public school and home schooled her until she graduated† (p. 239). After moving to Petaluma, California, at age 10, Winona â€Å"enrolled in acting classes at the American Conservatory Theater† (Lee, 2011, para 2). Winona’s extreme childhood experiences may have led her to develop interpersonally generated anxiety (Meyer, Chapman, & Weaver, 2009). As an adult, she experiences occasional panic attacks, insomnia, physical exhaustion, and stress from negative media attention. Read also Memory – ForgettingThese cumulative issues accompanied with her relationship break with Johnny Depp caused her to check herself into a psychiatric clinic for treatment. Because of her psychological distress, her psychiatrist prescribed her sleeping pills. Winona allegedly became reliant on pain medication as well (Meyer, Chapman, & Weaver, 2009). Kleptomania often accompanies other psychological disorders, including anxiety, irrational impulse control, and depression (Labi & McDowell, 2002). Winona could easily afford to purchase everything she stole.According to Labi and McDowell (2002); â€Å"Experts today are more inclined to compare recreational larceny to thrill-seeking behaviors like bungee jumping or to addictions like drug abuse or compulsive gambling† (para 4). Stealing behaviors and the (pleasure) rush associated with getting-away-with-it often become addictive. In addition, the stealing behavior often becomes a reward that some individuals believe t hey deserve (Labi & McDowell, 2002). Biological, Psychological, and Social Factors: Wynona Ryder/Kleptomania As with many disorders, there are certain factors that play important roles in the development of kleptomania.Studies have shown that although more research is needed to prove biological factors are connected with kleptomania, this impulsive disease has been proven to be more common in females than in males and may be connected to low levels of serotonin in the brain which affect mood and emotion regulation. Psychological factors involved in the case of Wynona Ryder and her kleptomania seem to be more of the key components than any other factors. Stress related instances that occur abruptly and conflicts in relationships both are connected to kleptomania and to Ryder.The multiple moves in her childhood and the negative relationships with the other children in school, along with her failed relationship with Johnny Depp are some examples of what could have aided in the developm ent of the impulsive disorder for Ryder. Her admitted bouts with anxiety and depression are also psychological factors that have been proven to connect with kleptomania since Ryder clearly could pay for the items she stole, it would be fair to say that her actions were more for anti-depressive purposes rather than monetary or usefulness.Substance abuse was discovered in Ryder’s life and has also been proven to be connected to impulsive disorders, especially, but not limited to kleptomania. Other factors that have been connected with kleptomania are social factors such as social phobia, but with Ryder starring in many big deal movies, and some not so big deal, social phobia does not seem to be an issue for her. However, if one goes back to Ryder’s childhood and the bullying she suffered at the hands of her peers during such a vulnerable time in her life, kleptomania ust may be the way that she deals with a fear of social connections or relationships – a way for R yder to cope with the emotional scars she may carry from her childhood. Clinical Psychology Interventions: Kleptomania The therapy offered to the client with Kleptomania is the cognitive-behavioral therapy. The behavioral and substance addictions are similar to Kleptomania. Choosing the cognitive-behavioral therapy comes from a convincing validation of the research into Kleptomania as a behavioral addiction (Grant, 2006).The therapy would attempt to alter the clients’ unwanted behaviors and thoughts through the cognitive restructuring and behavioral therapy to the thoughts and behaviors wanted for the individual. This type of therapy can assist in the replacing of the individual’s impulse to steal with the feelings of relaxation as in the Systematic Desensitization model of the cognitive-behavioral approach. The systematic desensitization therapy that replaces the urge to steal with relaxation feelings could also assist in treating the client’s symptoms of anxie ty (Grant, 2006). The setting for this intervention is the clinical office of the therapist.This is so that the clients who could be ashamed or embarrassed about their issue can speak openly and freely with the professionals. These meetings should include the client, the therapist, and the professional who prescribes the clients antianxiety and antidepressant medications. Under the circumstances of some disorders that require medication, collaborations between the client and the professionals involved is essential for the clients proper treatment. The areas targeted by this therapy will assist the individual’s maladaptive ways of thinking and problematic behaviors.A cognitive-behavioral approach to the client’s treatment can help to provide the client with new and different coping skills to deal effectively with the impulse to steal, and the anxiety issues of the client. Conclusion Individuals that are affected by kleptomania do not all have the same background or even share the same daily struggles. These individuals walk different paths and struggle with many different types of kleptomania from gambling to stealing. Any one issue that takes away from an individual’s ability to better focus by needing the rush that comes with accomplishing he unnecessary task becomes a sign of kleptomania. Assisting individuals with the proper treatment at an early stage will allow the professionals to help them conquer the problems with which they struggle. These individuals need to be given the proper coping tools to refuse the anxiety and depression that lead them to perform such unwanted tasks. Once a patient has accomplished these coping skills, they will gain self confidence in their daily struggles and know that they can and will succeed. Reference Grant, J. E. (2006). Understanding and Treating Kleptomania: New Models and New Treatments.The Israel Journal of Psychiatry and Related Sciences, 43(2), 81-87. Retrieved from http://search. proquest. com . ezproxy. apollolibrary. com/docview/236926707? Labi, N. , & McDowell, J. (2002). Why Did She Do It?. Time, 160(21), 69. Retrieved from http://web. ebscohost. com. ezproxy. apollolibrary. com/ehost Lee, K. (2012). Biography for Winona Ryder. Internet Movie Database (IMDB). Retrieved from http://www. imdb. com/name/nm0000213/bio Meyer, R. G. , Chapman, L. K. , & Weaver, C. M. (2009). Case studies in abnormal behavior (8th ed. ). Boston, MA: Pearson Education/Allyn & Bacon.

Cbt (Skinner) vs. Psychotherapy (Freud)

Evan Hall ECPY 421 CBT (Skinner) vs. Psychotherapy (Freud) Introduction. Freud, being the â€Å"father† of psychology, has had an impact on the development of almost every other theory to fallow his own Psychotherapy. This is primarily because most recognizable psychological theorists began their training under some form of Psychotherapy. B. F. Skinner was one of the many theorists affected by Freud and his theories. However, even though Skinner originally studied Psychotherapy he eventually decided to stray from Freudian theory and develop his of Cognitive Behavioral Therapy.Being derived from Psychotherapy, Cognitive Behavioral Therapy shares some ideas but has many differences. Both theories deal with altering the thoughts and behaviors of clients but on different levels and in different ways. Differences. Freud’s theory of Psychotherapy focuses solely on the unconscious mind and works to help the client to acquire some insight on their unconscious beliefs and behavi ors. Measurement of the unconscious mind can be difficult considering its questionable existence.However, Freud was convinced that the unconscious mind was an imperative part of people’s lives and greatly effects their behavior and mental health. Freud’s therapeutic technique was for the therapist to be a blank slate and have absolutely no effect on the client. The client was then allowed to free associate, verbally expressing anything and everything that came to mind. It was Freud’s belief that everything expressed was an important clue to attaining the insight needed to relieve the problems which were troubling the client.Freud also believed that nothing said or done by the client was unintentional or a mistake. Freud believed that these â€Å"Freudian slips† were actually the unconscious mind, or the Id, breaking through the barriers created by the Ego and Superego. Freud believed that these barriers were created to control the impulses of the unconsci ous thereby protecting the individual from the morals of the surrounding society and vice versa. Freud’s technique was non-confrontational in that the therapist provided no guidance to the client. The therapist would only ask the client to consider the ossible hidden meanings to their trail of thought they had verbally expressed during their free association. (Dilman, 1988) Skinner on the other hand, considered the mind to be a â€Å"black box† and believed it was impossible to be measured or even considered when analyzing human behavior. Even though Skinner started off under Psychotherapy, he developed his theory of Cognitive Behavioral Therapy without any consideration of the unconscious mind. Skinner believed that all human behavior was learned and that the thought process involved in enacting the behavior could be conditioned.Skinner’s theory involved the use of the Skinner box. In the Skinner box either a rat or a pigeon was trained to perform a specific be havior in order to receive a food reward. Skinner used the food as reinforcement to promote the repetition of a specific behavior. Skinner created this form of operant conditioning after fallowing Pavlov’s studies in operant conditioning. Skinner believed that the unconscious mind was irrelevant when attempting to understand human behavior because all behaviors are learned using conscious cognition, which has no place in the unconscious mind.Skinner believed that all people are born as blank slates and that they are shaped and molded by the environment they live in. (Gelso & Fretz, 2001) Similarities. There are very few similarities in the specifics of Freud and Skinner’s theories. The goal of Freud’s theory is for the client to gain insight on their unconscious impulses and behaviors so that the client may bring their unconscious behaviors into their conscious mind, allowing them to control or edit those behaviors to their liking.Skinner also attempts to alter human behavior, although in a more direct manner. Both of the theories focus on the past experiences of the clients. Freud believed that all unconscious behaviors and impulses are primal and imprinted in our brains at birth, but they are only malleable during the first five years of life. Skinner also focused on the clients past and how they may have been taught to behave through operant conditioning. Both theories end goal consist of altering or repressing undesired behaviors.Psychotherapy uses the acquiring of insight to allow the client to observe their unconscious behaviors bringing them into their conscious thoughts so that they may edit or suppress those behaviors. Cognitive Behavioral Therapy used the techniques of reinforcement and extinction to either promote or discourage specific behaviors. (Gelso & Fretz, 2001) Skinner’s Theory in Depth. Skinner’s main theory of reinforcement is based in the behavioral approach where the theorists focus mainly on the overt behaviors of people and how they can be measured to some stimulus in our environment.An individual’s personality develops mostly in response to how they are reinforced or punished for responding to their environments. Due to ethical restrictions Skinner was not able to fully test operant conditioning with his Skinner box on humans, but he claimed that rats and pigeons would suffice because they share the same elemental processes as humans. This could be considered a weakness of Skinner’s theory because one may argue that humans may have similar elemental processes they also have much more developed cognitive processes that vastly exceed the limitations of rats and pigeons.One of the strengths of Skinner’s reinforcement theory is its effectiveness on young children. Most parents today still use a system of rewards and punishment to condition their children’s behavior, reinforcing the good behavior and discouraging the bad. Today’s jobs also use a sy stem of rewards and punishment to condition employees to follow the rules the company seeks to enforce. If an employee follows the rules and displays the appropriate behavior, they could be rewarded with a pay raise, a promotion, or positive acknowledgement.If an employee doesn’t follow the rules they could be reprimanded with negative feedback, demotions, or cut hours for part time employees. Another weakness of Skinners reinforcement theory is its inability to be applied in most forms of therapy. It’s difficult for a therapist to manipulate a client’s behavior with a system of rewards and punishments simply because the therapist can’t be around the client at all times. Reinforcement theory is best used in a self-regulated system of rewards and punishment. However, without some sort of external monitoring there is no certainty to the reinforcement.A final strength of the reinforcement theory is its usefulness in behavioral modification when dealing with individuals with behavioral issues. Whether a therapist or parent is dealing with an unruly young child or a rebellious and troubled teen, Skinner’s reinforcement theory can be used to edit ones behaviors to promote the desired and discourage the undesired. (Toates, 2009) Conclusion. Even though Freud could be considered the â€Å"father† of psychology, his old theory of Psychotherapy has had at least some effect on almost all of the theories to follow his own.Skinner’s theory of Cognitive Behavioral Therapy and reinforcement is no exception when considering Freud’s influence. However, it would seem that Cognitive Behavioral Therapy and Psychotherapy are on opposite ends of the therapy spectrum. Though the two theories do share some similarities, they have a vast amount of differences. Although Skinners theory of reinforcement is still used to help modify the behaviors of individuals with behavioral issues or the behaviors of younger children or young tee ns, it has many limits.Skinners reinforcement theory has little application in a therapist-client relationship because of time constraints and other physical limitations. Reinforcement theory also has limitations when considering experiments with human subjects. The theory could be seen as unethical and inhumane because it goal is to manipulate and shape the behaviors of people while ignoring their emotions and opinions. However, even with these limitations people still use Skinners reinforcement theory when molding the behaviors of their children to fit the values and rules of the environment they will be growing up in.